New York luxury streetwear label whathappenedtogod’s 'BLKAMERIKA' and ‘DRTYAMERIKA’ capsules are now available on Complex.
The brand carries a weight that goes beyond the garments. whathappenedtogod was founded in memory of the founder's best friend, who died of an overdose, and the label has built its identity around transforming grief into intentional design and social impact. Artists like Trippie Redd and Rosalía have been spotted in the brand, bringing its New York-rooted aesthetic to a wider stage.
Both the 'BLKAMERIKA' and 'DRTYAMERIKA' collections open with elevated basics built around henleys, zip-up sweatshirts, and sweatpants. On the 'DRTYAMERIKA' side, the Moto Jacket is constructed from genuine heavyweight full-grain cowhide leather and includes embroidered leather star detailing across the body and sleeves, heavy hardware, utility pockets, multiple rivets, and a leather buckle. Rounding out the leather program is the 'DRTYAMERIKA' Moto Pants, boasting similar features as its Moto Jacket counterpart.
Where to shop the 'BLKAMERIKA' and 'DRTYAMERIKA' capsules
If you’re looking to add new pieces to your rotation, shop whathappenedtogod on Complex.
