New Website Surfaces as Kanye West's adidas NYFW Debut Approaches

A mysterious new website makes us think that Yeezy Season is really on its way.

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Complex Original

Image via Complex Original

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Just yesterday, we learned that Kanye West is showing his new adidas collection during New York Fashion Week on Feb. 12. Now, a new, mysterious website with a countdown timer, ending on February 12, has surfaced online— It ends at 4 p.m. ET, which may be the time Kanye shows his new collection.

Additionally, adidas revealed that there will be an app to help you reserve the Kanye West collaboration. The first sneaker release on the app will be exclusive to New York City, yet future sneaker launches will eventually roll out to other cities, too.

We'll keep you posted with details as we learn of them, but for now, we have a countdown.


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