Hood By Air is already known for the inventive way it presents its clothes, pushing boundaries on the runway, even showing work at a hybrid party and art installation at the MOMA last year. Now, retailer SSENSE is adding a lookbook video shot entirely by remote-controlled drones to the label's repertoire.
The camera glides through a dark warehouse capturing Hood By Air's Spring 2015 collection. On display is HBA's typical mix of bold graphics, elongated tops, and a dark, mostly monochromatic color palette.
Adding to the atmosphere is the haunting soundtrack provided by Hyperdub artist Fatima Al Qadiri, who knows a thing or two about dope design.
You can shop the collection on SSENSE now.
[via YouTube]
