A New Study Shows Menswear Is the Fastest Growing Online Shopping Category

Growth in online sales of menswear is outpacing every other category, including alcohol, computers, and art.

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Everyone give themselves a pat on the back. Menswear is the fastest growing online sales category since 2010, according to a new study by IBISWorld

The report is designed to look at a wide range of other categories, and menswear's 17.6 percent annual growth came in way above other sectors, which included computers and tablets, art, auto parts, and cameras. IBISWorld doesn't expect the boom is menswear to slow down anytime soon, either. Projections for the next five years have menswear topping this list again, with the sale of groceries online coming in as a close second. 

A retail industry analyst for IBISWorld explains to Quartz: "High growth rate in men’s clothing sales is likely due to the fact that the online menswear market isn’t yet saturated." With great menswear stores popping up online all the time, it's not hard to see why guys are coming back more than anyone else to get their shopping done.

[via Quartz]

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