Jeremy Scott took over as creative director for Moschino in 2013 and has attracted plenty of attention ever since, thanks to his star-studded fashion shows and collections inspired by McDonalds and the Looney Tunes. In unsurprising news, all that attention has gone a long way towards the brand's finances, but just how much Scott has been able to do in just two years might shock you.
"We’re also doing 10 times what we did before the hire in terms of sales," Michelle Stein, who is the president of Moschino's holding group, Aeffe, told the New York Times. "[Scott] was the ideal choice in retrospect... Jeremy has a tongue-in-cheek approach to pop culture and his ear to the ground unlike anyone else’s."
Scott and new face of the brand Katy Perry both agree that the designer's humor has helped him achieve success. "I want people to see humor in my designs," Scott told the New York Times. "There are so many serious things happening that if I can leave people laughing at a tennis shoe sprouting wings or a perfume bottle that looks like a Teddy bears, I’ve done my job."
Clearly the use of pop-culture, like the aforementioned cartoon and fast food references as well as the Spongebob Squarepants-inspired design below, has ushered in a new insanely profitable era at Moschino.
You can read the whole profile on Scott here.