I Love Ugly recently expanded out of its homeland of New Zealand and into Los Angeles with a new store. As if this wasn’t enough for L.A. residents to get excited about, the new La Brea location is also getting an exclusive collection to celebrate the Kiwi’s first store in the U.S. market.
The collection places a strong emphasis on American sportswear, with the main piece being a classic baseball jersey. The baseball jersey comes in either white or black, is constructed out of mesh, and features two logos: a dope, minimalist version of the American flag shaped into baseball on the right breast, and a tonal Los Angeles Dodgers' logo on the left. Given that the collection is inspired by the weather in L.A., there are also shorts, caps, and T-shirts—all of which are appropriate for a city that enjoys sunny weather almost every damn day.
If you’re in the Los Angeles area, be sure to give I Love Ugly a warm welcome and pick up some of the pieces below.
1.
I Love Ugly La Brea Store
170 South La Brea Ave.
Los Angeles, CA
90036