As New Yorkers, we like to think we’ve seen it all. And largely we have, catching glimpses of everything from, um, wildlife eating pizza to world famous stars in our streets every day. So there’s not much that can get us to turn our heads in wonder. But recently, something new did catch our eyes. What was it that made us do a double take, you ask? Well, it was sea turtles, fish, whales, a diver, and even waves crashing through the streets of SoHo, which are certainly things we don’t see every day, even here.
But, after taking a closer look, we realized that those sea creatures and waves weren’t real at all, but rather came courtesy of an incredible new augmented reality video display from PacSun. Shot in Bora Bora, and featuring internet personality Emma Chamberlin, Misato Studio produced the new AR storefront display for PacSun, which you can catch outside the retailer’s SoHo store now. And don’t worry, as real as those waves look, you won’t get wet. In fact, that’s all part of the plan, with PacSun creating the storefront display to purposely blur the lines between reality and augmented reality.
And this new AR video is just one of the many ways PacSun has recently hit the metaverse hard. As a digital-first innovator, PacSun is the OG retailer when it comes to accepting crypto currency. It’s also done live streamed shopping events, created a number of new PacSun NFTs, including those from its coveted Pac Mall Rats collection, and now lets fans and shoppers play PACWORLD, its own interactive mall game for Roblox. PacSun even has its own dedicated video game, PacSun The Game, which sits alongside its spring campaign experience. The retailer will also be a part of the upcoming immersive virtual festival that is ComplexLand at the end of May 2022.
To learn more about PacSun’s presence in the metaverse, and how it’s using AR to bring a digital point of view to its physical stores, check out the video up above, then head to pacsun.com to get your summer wardrobe set up now.
