Travis Scott’s spiked seltzer brand CACTI is already off to a great start sales-wise, outperforming both VIZZY and Coors in terms of seltzers marketshare.
After launching the brand of drinks just over two weeks ago, CACTI broke into the top 5 of the seltzer category in sales with a 3.2 percent marketshare. That means La Flame’s new alcohol drink also outperformed Mike’s Hard Lemonade Seltzer, and other popular brands. In the first week alone, the CACTI Variety Pack beat out the White Claw Hard Seltzer Variety Pack No. 2, Coors Seltzer With a Mission Variety Pack, and Mike’s Hard Lemonade Seltzer Variety Pack.
"I just want to say thank you to all the fans and supporters for going out and making the CACTI launch so successful,” said Travis Scott in a statement. “The reaction to the product has the team and I motivated to go even harder as we plan out what’s next for the brand. We are just getting started."
CACTI first launched nationwide on March 15, and is available in three flavors: lime, pineapple, and strawberry. With an ABV of 7 percent, CACTI contains more alcohol than the majority of widely-available seltzers. Infused with 100 percent blue agave from Mexico, the seltzer is already proving to be a major hit with Travis Scott’s fans over the age of 21. Judging from the early success, it’s clear Anheuser-Busch and Scott will look to expand their partnership in the future.
