Known primarily for its bountiful virtual shelves of menswear from an ever-growing list of great brands, Mr Porter introduced a new category online today that focuses on the more active side of daily life. Mr Porter Sport is now home to a collection of brands that create performance gear for bikers, runners, swimmers, golfers, and others who want to engage in athletic activities without sacrificing their sense of style.
25 brands total were selected for the category, 15 of which are new to the Mr Porter ranks including Oakley, Arena, RLX, Newton, and Brooks England. Other notable sport favorites include Nike, Patagonia, Sperry, and Lacoste. "We know that sport and fitness are integral to our customers’ interests and day-to-day lives," said Mr Porter Buying Director, Toby Bateman, in a statement. "So beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well."
The launch of Mr Porter Sport includes over 150 products, and the site will continue to add brands and products throughout the year for other seasonal athletic activities.
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