KITH Drops a Lookbook for Its Highly Anticipated West Coast Project Collection

The follow-up to Fieg's East Coast Project drops this week online and in stores.

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Complex Original

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The Ronnie Fieg x ASICS Gel Sight "West Coast Project" pack dropped last week at the KITH LA popup, and now we have an official look at the collection that Fieg put together as a follow-up to the 2013 East Coast Project. According to a press release, the theme for the KITH West Coast Project is bicoastal, with the darker blue pieces representing the "Atlantic" and the "cold gritty nature inherent of New York City," while the "Pacific" side uses sand and lighter blues to represent the "sunny characteristics" of Los Angeles.

The collection includes new KITH apparel like the Reverse Frayed Hoody, as collaborative pieces like the KITH x Stampd Bomber Jackets and Long Sleeve Baseball Jerseys​ that blend both sides of the project's theme.








The full collection (including both pairs of Ronnie Fieg x ASICS Gel Sights) will hit the KITH website and both New York City locations on Feb. 27 at 11am.

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