VFILES and FILA link up to release an exclusive collection of footwear and apparel for men and women. Pulling inspiration from tennis, the range provides a fresh set of styles taking familiar elements from both brands. The latest project is one of the first through Greenhouse, Foot Locker’s new incubator developed for limited-edition capsules.
Established in 2012, VFILES is a social platform for tastemakers covering a vault of fashion media, original programing, and an online and in-person retail enterprise of hand-selected products.
"At VFILES we believe in three global languages: Fashion, Music and Sport,” said Julie Anne Quay, Founder & CEO of VFILES. "All three worlds connect in our collaboration with the FILA team, our two brands coming together to push creative boundaries, on and off the court.”
"To align with a brand like VFILES and to be among the inaugural programs for Greenhouse was an exciting opportunity for us,” said Louis W. Colon III, Vice President of Heritage & Trend, FILA North America. "VFILES' forward-thinking approach has been a game-changer in the fashion and digital space. This partnership allows us connect with the VFILES community and tell a FILA story. As tennis continues to drive trends in streetwear and style, the capsule offers a modern nod to our rich heritage in the sport."
The VFILES x FILA apparel collection includes crop tees, long-sleeve tees, sweatshirts, shorts, form-fitting dresses, and tracksuits. Classic FILA designs and silhouettes feature a color-loud palette capturing VFILES vibes. Sports and style enthusiasts will find interlocking tennis ball graphics, 90s-like color blocking, and a variety of VFILES and FILA logo treatments adorning the apparel.
The footwear offerings include four variations of the FILA Tennis 88 x VFILES. One version of the sneaker features a lime green colorway and is crafted in a fabric that mimics a tennis ball. Three additional styles are uniquely dipped in bright pink, yellow and blue hues to complement the apparel. Each pair has a dual-branded logo on the tongue, designed to look like a court, and an embroidered VFILES logo on the heel. For a custom finish, sock liners are accented with a graphic pattern and the interlocking tennis ball motif.
Shot by photographer Cian Moore, the lookbook features upcoming artist ppgcasper, Isabella Carr, and Bizar Audi.
The VFILES x FILA capsule will be exclusively available through the Greenhouse App beginning November 15 and select Foot Locker stores in the US, EU, Canada, Asia and Australia beginning November 22.