Step behind the scenes with Moose Knuckles' FW19 campaign as they cook up a storm in Canada.
One thing that Moose Knuckles certainly isn't lacking is visual flair, every collection they offer up delivering strong core and fashion lines, along with a commitment to visual marketing unlike any other. For Fall/Winter '18 we saw Moose champion all things horror with the Shady Maple Motel as they teamed up with Toronto's own Kid Studio for an eery campaign movie.
The bar was set high, with production value akin to Netflix's small screen powerhouses. This same level of quality and style have been embodied by the Moose Knuckles and Kid Studio teams to deliver a blowout Fall/Winter '19 Campaign video, while Andre Perry made sure the campaign photography was on 1000. To get a closer look at what went down we stepped behind the scenes with the lens of Dragan Andic.
FW19 takes inspiration from the idea of Man Vs Nature, and as such the upcoming campaign visuals are characterised by this struggle, with bitterly cold snowscapes serving as the backdrop. In true Moose Knuckles style, things were big, extravagant, and bold, all the while retaining their inclusive Tribe nature - here, inclusively is the name of the game. True to form, Canadian creative talents came together to demonstrate to the world they are no longer the underdogs.
Get your first look in at select styles from the upcoming FW19 collection, and prepare yourself for the movie that is about to explode onto your screens. Be very aware, there are BIG surprises yet to come...