Gucci Yanks Blackface-Resembling Sweater, Hopes It Can Be a ‘Powerful Learning Moment’

Following the release of Gucci's balaclava sweater, many were quick to point out that the turtleneck's design resembles blackface.

gucci blackface sweater
Getty

Image via Getty

gucci blackface sweater

Following the release of Gucci's "Balaclava" sweater, users on social media were quick to point out that the turtleneck's design resembles blackface. In response to the wide-spread criticism, the Italian fashion house issued an apology and pulled the sweater from their online and in-store inventory. 

Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs

— gucci (@gucci) February 7, 2019

"We can confirm that the item has been immediately removed from our online store and all physical stores," Gucci's statement read. "We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."

The turtleneck, which can be pulled up to cover the bottom half of the face with a cut out that reveals oversized red lips, sparked controversy among critics online. Film producer Tariq Nasheed took to Twitter to dismiss Gucci's apology and accuse the brand of being tone deaf. “So Gucci puts out a sweater that looks like blackface... On Black History Month... And then issues an apology because they didn’t know that blackface images are racist,” he wrote. 

So @gucci puts out a sweater that looks like blackface......
On Black History Month....
And then issues an apology because they didn't know that blackface images are racist.

🤦🏿‍♂️ pic.twitter.com/G3HjPTIuuQ

— Tariq Nasheed 🇺🇸 (@tariqnasheed) February 7, 2019

Luxury fashion houses have been accused of racist imagery in the past. Both Dolce & Gabbana and Prada have been denounced for releasing garments and accessories which maintained racist undertones. Similarly, Virginia Governor Ralph Northam is facing calls for resignation by members of his party following the release of photos from his medical school yearbook in which two men are wearing Ku Klux Klan robes and blackface. 

Lmao Gucci tryna slip this half ass black face sweater in there omgaaaah🤦🏽‍♀️ pic.twitter.com/CZBv9GyAr5

— 𝔭𝔯𝔞𝔡𝔞 𝔟𝔞𝔢. (@sparkledagoat) February 6, 2019

Back in December Prada had to apologize for a racially insensitive monkey keychain, and now Gucci had to apologize for a black face sweater. Apparently luxury brands are recruiting designers from Virginia. pic.twitter.com/SN9NWU6E93

— Christopher Bouzy (spoutible.com/cbouzy) (@cbouzy) February 7, 2019

 

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