This holiday season, the team at Ralph Lauren is blessing its fans with a week-long series of amazing Polo offers—just as a special thank you for all the support in 2018.
The 7 Days/7 Drops event kicks off Wednesday (Dec. 5) on the newly launched POLO App. From Dec. 5 to Dec. 11, users will have access to exclusive product drops as well as one-of-a-kind experiences. The offerings include a signed copy of Bury Me with the Lo On, the limited edition Winter Stadium capsule, a private mixology class at the Polo Bar, and a hand-painted Lennox bag.
"We are thrilled to offer a new way to connect with our ultimate Polo fans, a diverse community of people who cross generations and sensibilities, but share a common love of the brand," David Lauren, the brand's Chief Innovation Officer, said upon the launch of the app. "We have learned that we are over indexing with millennials and the POLO app pushes us further into the digital space, enabling us to attract a younger digital-savvy audience, while offering the best of Polo with unique content that will appeal to all brand enthusiasts."
Check out the full breakdown of what's coming below, and make sure to download the POLO app to score some new gear this holiday season.
12/5: Signed copy of Bury Me With the Lo On ($175), the definitive chronicle of Lo-Life movement, signed by coauthors Thirstin Howl the 3rd and Tom Gould, sourced from their own personal collection. 100 percent of the purchase price from Bury Me With the Lo On will go to the Polo Ralph Lauren Foundation, which supports programs for cancer care and prevention, education, as well as community building in underserved areas.
12/6: Limited edition Winter Stadium capsule (pricing listed on POLO app), available exclusively on the POLO App in North America.
12/7: Cocktail Master Class at the Polo Bar ($1,000). Learn the art of mixology—the Polo Bar way—from an in-house cocktail guru in a private two-hour session. 100 percent of the purchase price will go to the Polo Ralph Lauren Foundation.
12/8: The Sochi 2014 patchwork cardigan ($595)—direct from the Ralph Lauren archives.
12/9: Hand-painted Lennox bag ($548). Polo Ralph Lauren's signature women’s bag, customized with your initials and your choice of Polo Bear or pooch, by an in-house artisan.
12/10: Connect with a senior member of the Polo design team for an exclusive, after-hours styling session at either the Prince St. or Madison Avenue Flagship store ($1,000). The styling session comes with $1,000 of store credit.
12/11: Cop the Sportsmen full-zip sweater ($598)—the Great Outdoors collection’s statement piece—before it goes on sale anywhere else.
