As Ralph Lauren continues its 50th anniversary celebrations, it's also making a major move in the app world with the launch of POLO.

The new app, the first-ever one dedicated entirely to Ralph Lauren's Polo division, gives users the chance to obtain first access to drops and will also compile the best of the line's collections for easily scrollable digestion.

"We are thrilled to offer a new way to connect with our ultimate Polo fans, a diverse community of people who cross generations and sensibilities, but share a common love of the brand," David Lauren, the brand's Chief Innovation Officer, said in a press release Monday. "We have learned that we are over indexing with millennials and the POLO app pushes us further into the digital space, enabling us to attract a younger digital-savvy audience, while offering the best of Polo with unique content that will appeal to all brand enthusiasts."

 

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The shoppable app will also boast insider access, exclusive content, curated product collections, guest appearances from editors and celebrities, vintage pieces from the Polo archives, and more. Users can download the app today (Sept. 17).

On Thursday, Ralph Lauren will be tossing out the ceremonial first pitch at the Yankees and Red Sox game. To celebrate the occasion, as well as to further celebrate that aforementioned five-decade milestone, the brand is dropping limited edition Ralph Lauren Yankees pieces including a New Era cap, a baseball jacket, a glove, and even a Rawlings baseball.