Moose Knuckles celebrates horror films with their FW18 slasher parody campaign, titled 'Shady Maple Motel'.
Delivered through a short film by Toronto video directors, Kid, and accompanying visuals, the campaign tells the story of a group of friends forced to take refuge at the Shady Maple Motel. The full campaign is loudly, and proudly Canadian, with the most of the cast of models and actors being Toronto-based.
The FW18 collection provides updates to the iconic core collection of Moose Knuckles, delivering new colourways like Redwood, Driftwood, Army Green, and Green Ash. High levels of detail and a striking fabrication range are at the heart of the collection, with the Stirling Parka remaining a strong standout.
Take a look at key campaign visuals below, and shop the latest products from Moose Knuckles via their online store.