Levi’s Vintage Clothing Looks to the 1978 Jamaican Film ‘Rockers’ for FW18

Levi's® Vintage Clothing shift the spotlight to the colourful dancehall and reggae styles of Jamaica for a strong Fall/Winter '18 collection. 

Inspired by the 1978 Jamaican film Rockers, the collection looks directly at the Jamaican rockers of that era. Levi's® Vintage Clothing head designer Paul O'Neill’s trip to Jamaica also served as an inspiration for the collection, with the characters he met during his trip providing a first-hand look at the foundations of FW18. 

The resulting collection is "a mix of classic American clothes with old man wear from Jamaica," as described by O’Neill. 

Take a look at the collection's colourful campaign below. The Levi's® Vintage Clothing FW18 collection is available in-store now, and will soon be available via Levi's online store and select retailers.