Russian streetwear designer Gosha Rubchinskiy has teamed up with Burberry on a menswear collaboration for Spring/Summer 2018. The limited edition capsule collection will be available online and in selected stores on January 6. If you’re in or around NYC, you can peep that collection at Dover Street Market and Comme des Garçons concessions.
The collaborative capsule will present menswear designs that fuse Burberry’s signature heritage aesthetic with Gosha’s high-end streetwear sensibilities. Pieces will include outerwear, short-sleeve shirts, tailored shorts, and hats; the latter of which were designed in collaboration with British milliner Stephen Jones. Oversized silhouettes, embroidered detailing, and Burberry’s iconic check pattern will be featured throughout the capsule.
Gosha spoke about the collaboration in June of last year, before he presented it in St. Petersburg, the very city that inspired the range.
“It's because of St Petersburg. It was the first city in Russia to have football, in the 19th century. It was introduced by English people, so I thought let's do something with an English brand,” he told the Financial Times. “I thought, which brand is most iconic. It's Burberry. It suits many things in the collection, like underground electronic music, like football, England, Russia, club culture.”
Gosha is known for his ’90s-inspired Soviet and post-Soviet style. He launched his namesake line in 2008. For the dude who once said, “Brands like Supreme, Palace, and Gosha are above the system,” partnering with a brand as traditional as Burberry seems like an unexpected pivot, or at least an evolved direction for the designer. From the looks of the collection, however, Gosha has successfully managed to instill a heavy dose of street into the iconic British brand.
Check out the collection's campaign, shot by Rubchinskiy, below.