ASAP Ferg was a major presence at Day 1 of ComplexCon, as the Hood Pope tore down the Pigeons and Planes stage with a memorable performance, shared gems at the Complex Con(versations) Drop Science panel, and also stopped by the New Era booth to unveil his New Era Traplord and Silk City 59FIFTY caps.
Complex News' Jinx sat down with Ferg and his cousin/Silk City partner Demetrius to get the full breakdown on how the collaboration came about.
"As I kid growing up I always collected fitteds to go with my sneakers," Ferg explained. "Now that I got the platform, I reached out to them and they actually picked up my call, and was like, 'Let's do it.'"
Ferg also shared the importance of expanding his personal brand through a company like New Era. "The big brands offer a demographic that you may not have," he said. "Everybody might not like ASAP Ferg. But, teaming up with New Era, you got people from all walks of life... They may not know who I am, but they can discover me by liking the design of my hat."
Check out the full video up top and keep it locked to Complex for all the biggest news and moments from ComplexCon.