New York City has the largest and most diverse Asian population of anywhere in the world—except for, well, Asia. And Tiger Beer wants to celebrate that deeply rich culture by honoring the works of some of the greatest Asian and Asian-American artisans from the world over. 

That’s why Asia’s  No. 1 premium beer has decided to launch its Tiger Trading Co. pop-up shop in NYC from June 7–June 8. Transforming the storefront of 343 Canal St., the newly revamped Tiger Trading Co. will boast a carefully curated series of over 800 Asian goods featuring amazing design, fashion, artwork, and technology. The shop will allow New Yorkers to discover the vibrant and entrepreneurial creativity that embodies Asia today. 

To celebrate the event, Tiger also decided to host a launch party that boasted some truly special guests, including celebrity chefs James Syhabout and Michael Ker, artist Andrew Kuo, and DJs Humberto Leon and Angela Dimayuga. 

The Tiger Trading Co. pop-up runs from June 7 to June 8 at 343 Canal St.