Brendon Babenzien, the former creative director at Supreme, is accusing the The New York Times of misconstruing his words. Babenzien, who semi-recently launched his own brand Noah, is airing out his anger with a profile that kicks off by stating he believes Supreme's days are numbered. To make it clear that he has "nothing but love for Supreme," Babenzien took to Instagram to set the record straight.
The designer posted a lengthy caption alongside a photo of the NYT's piece photoshopped on the cover of sensational publication National Enquirer to address the story, which he feels is "riddled with inaccuracy." Babenzien, who first started working at Supreme in 1996, wrote, "I wouldn't be here if it wasn't for that company and everyone who works there is still a friend of mine and always will be." As the original article does point out, the elusive founder of the brand James Jebbia said, "There is no beef or anything," regarding Babenzien leaving the company in 2015.
In the caption, Babenzien also calls out the writer and editor of the piece for misstating the most basic facts regarding his career and says that his request for the article to be changed has "fallen on deaf ears."
"These might seem like trivial details, but if the writer and his editor were willing to let these slide, I have to ask what else he ignored?," Babenzien writes. Remember this is coming from the 'most trusted' news source," he wrote. He continues to express his frustrations with the story by pointing out that it uses old photos of his store and highlights old pieces, which makes him question if there were any real interest in the work he is doing.
Babenzien ends the post with an apology, but expressed the importance of setting the record straight. "The day we start beef between our brands is the day we should just drop a bomb on ourselves," he wrote. "This is clothing, remember? There are bigger things to worry about than who is making a better fucking T-shirt."