After a long hiatus London streetwear brand Art In Transit, better known as A.IN.T, are about to make their long-awaited comeback, with their new Let my Peep Hole GO! collection for Summer 2016.
Inspired by the well documented sex culture of 1970's Soho (monopolised by Paul Raymond, a.k.a The King of Soho), the capsule is composed of a long-sleeved T-shirt in three colourways, a series of snapbacks and a bucket hat. The T-shirts come in black, red and grey, the ever-familiar A.IN.T logo is subtly featured on the front whilst the back has a collage of vintage call girl cards from that '70s period.
For the campaign lookbook they commissioned highly regarded photographer Tom Beard to take snaps around the seedy backstreets of Soho. Shot in low-fi style against the backdrop of the alluring lights, street corners and questionable establishments, the theme of the collection is really driven home.
Speaking on the lookbook A.IN.T founder Charlie Crockett said:
“We thought that an international cult character such as Tom Beard would be perfectly in line with the Dark side of the brand. The low-fi, gritty photos created by Tom are Dark and intriguing, yet reflects the underbelly of the dirty streets of London’s Soho”.
The new collection will be dropping on May 27 and will be available from the A.IN.T webstore.
For a peek at the new collection and lookbook scroll down to the gallery.
Photography: Tom Beard