Here's the final installment of 'Sold Out' which touches on the backlash that has come with the resale market. As Supreme has become more of a haven for resellers than people who truly love the brand, the fans are being alienated from product that they actually want to buy and wear. Whether it's Supreme's problem or just an indication of the market, this transition into a purely hyped brand may play a key part in Supreme's legacy going forward. Not that the people who work at Supreme actually give a shit about it. They'll continue to release limited product, rake in the money and then release another one the following week. Either way you slice it, it's an interesting discussion to be had. Watch the final part of the documentary series here.
If you missed any of the previous installments, watch Part I, Part II and Part III.
