Lululemon Is Making Beer To Win Over Bros

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You guys, Lululemon is going to release its second beer brewed in collaboration with Stanley Park Brewing in Vancouver. First off, there was an original Lululemon beer? Secondly, you think upon sipping Lululemon beer you reach a new plane of existential peace and enlightenment? Last time I drank beer, I saw god in some tater tots, so I guess that's wholly possible. The brewery's director of marketing told CBC News (shouts to Canada): "I think Lululemon, by extension, is interested in talking to a more male beer-drinking crowd." He continued: "Just because you're a yogi, doesn't mean you won't have an occasion for a beer." This guy is probably on to something, considering Lululemon has recently opened men's-only shops and is looking to close in on a billion dollars in annual revenue. Damn, that’s a lot of stretchy pants that make me feel weird in my downstairs parts. I don't know about you guys, but I'm just not that into yoga. I always tell my girlfriend that I can't go to classes with her because it's cultural appropriation. But you give me a bunch of beers and I'll bust out a crow pose in a fucking heartbeat.

[Photo via Lululemon/Instagram]

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