Calvin Klein adds to its "Original Sexy" campaign imagery with this seductive 30-second video. The advert features Jenner along with Joan Smalls, Isabeli Fontana, and Edita Vilkeviciute posing in their CK underwear.
Watch the full video for Calvink Klein's new underwear campaign above.
Kendall Jenner was announced as the new face of Calvin Klein in March, and now the model is getting ready to unveil her next official campaign with the brand. Jenner talks about the history of Calvin Klein's risqué ads, being a role model, and reveals how women really feel about posing in their underwear in an interview with WWD.
Jenner apparently had a great time modeling for the new Calvin Klein ads. "It was super fun," she told WWD. "Every girl loves posing in her underwear. It’s always fun to do that." "Good to know," responded men everywhere.
What might be most shocking to Kardashian and Jenner haters, and there are many, is how Jenner feels about women looking up to her. When asked if she sees herself as a role model for young girls, Jenner said, "I try to be."
Klein has a history of featuring underwear-clad men and women in his raunchy ads and that past is referenced in this campaign's slogan, "The Original Sexy." "Calvin Klein originated sexy, and we’re going to reclaim, reimagine, and reimage it," Calvin Klein's chief marketing officer Melisa Goldie told WWD. "We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.” The ads also feature famous models Joan Smalls, Isabeli Fontana, and Edita Vilkeviciute. Look for the adverts to appear in publications towards the end of the month
You can read the rest of the interview here.