I Love Ugly has just unveiled its May 2015 capsule collection with the first installment of a two-part lookbook. And, as you can see below, the visuals aren’t as simple as the brand's previous outputs.
For this project, the New Zealand-based brand tapped urban photographer trashhand to shoot the series, which drew inspiration from Europe’s rich history. The May 2015 capsule was shot in London’s underground stations and streets, which served as a dope industrial backdrop for the selection of clothes, including button-ups, tees, trousers, shorts, and a few outerwear pieces. But the standout items for this release are definitely the new collared baseball jerseys and the mandarin collared shirts.
You can check out part 1 of the May 2015 capsule lookbook below. The pieces will be available later this month at I Love Ugly’s online store, as well as its Los Angeles, Melbourne, and New Zealand locations.
Be sure to stay tuned for part 2 of the lookbook, which will highlight the June capsuel collection set to drop early next month.