Back in February, JNCO Jeans, the inexplicably popular brand of super wide jeans from the 1990s, announced that they are making a comeback in 2015 with new styles and a throwback "heritage collection" of the fits that they were known for.
Andrew Jacovou, CEO and President of the company that is backing JNCO's return to the market, told WWD that the brand will "appeal to trendsetting men and women who wore the brand in the Nineties, as well as a new generation of consumers who will be introduced to the brand’s fashion-forward sensibilities for the first time." The YouTube channel The Fine Bros decided to test that claim with their popular web series "Teens React."
In the video above, they introduce a group of teenagers to JNCO denim, tell them a bit about the brand's success, and ask them how fashion has changed over the past two and a half decades. The reactions were mixed, but most of the teens agree that the jeans are ridiculous. "Trends change," says one teen while trying the pants on. "I'm kind of glad this one did."
If all teenagers react to JNCO in the same way, then the rebirth of JNCO will be shortlived.