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What's really magnificent, fam? One of the best parts about not having a "real job" at Complex is that I'm constantly afforded opportunities to indulge all of my best (read: worst) impulses, like my inherent laziness and penchant for being a dickhead. For any of the 50 of you who already watch "Fashion Bros!", this information should come as nothing less than a complete and utter shocker. So, right, the question around the office is always something along the lines of, "What can Lawrence do to completely embarrass his parents?" Well, Mom and Dad, I hope you're sitting down because you're about to lose another 5, maybe 10 if you're lucky, years off your life. Enter, "Four Pins Presents Honest Unboxings."
The concept is simple: Give this asshole a bunch of some other asshole's money, let him buy whatever dope shit his tiny, black heart desires and review it on camera. If you're not familiar with YouTube unboxing and haul culture, well, then you're probably not a 12-year-old girl with a Zara gift card or a 12-year-old boy with a sneaker fetish. Either way, this isn't high-level entertainment, which syncs up perfectly with both my personal brand and the Four Pins ethos. If I've lost you already, you can peep the first go-round, the subject of which was easily the most hyped sneaker in recent memory, the Adidas Yeezy 750 Boost. Though, in the interest of transparency, I didn't get to keep 'em because I am not important. By the way, if you've got a free lifetime on your hands, check out the comments. They're a laugh riot. I can't say how frequently we're going to be doing these, especially considering almost every single word that comes out of my mouth is grounds for dismissal, BUT as long as the powers that be keep letting me swipe that corporate plastic, I'm gonna keep making a fool out of myself for the sake of your amusement while you get to look at some sweet gear porn.
Today, we'll be exploring all of the swag stragglers I was able to cop from Supreme's S/S 15 collection alongside some personal anecdotes, the majority of which are 1027% true. Yes, I have James Jebbia's Gmail address. Yes, you can buy it for the right price.
At the end of the day, my boss' boss' boss was on my ass about me actually attempting to actively earn a paycheck and this is what we came up with. My apologies. At the very least, you can sleep easy knowing it's all just another elaborate smokescreen so that when you finally meet me you're blown away about how not that bad of a guy I am in person.