You already know that Fashion Week is leaving Lincoln Center after this coming February and that men are getting their own dedicated week starting this summer. But those are not the only changes afoot at New York Fashion Week though. Not even close, my friends. According to WWD, there's a ton going on behind the scenes as we speak.
First off, Mercedes-Benz is pulling out as the sole sponsor of NYFW. I mean, we never actually called it "Mercedes-Benz Fashion Week," so who cares? Granted, it was a good look to have such a luxe automobile manufacturer putting up the cash to fund this fashion shit, but I think we'll be okay. Meanwhile, American Express has also pulled its sponsorship, effective immediately. How that affects those of us hitting the street style bricks without Black Cards, we'll just have to wait and see.
Secondly, WME-IMG, which owns New York Fashion Week, is acquiring Made Fashion Week, a smaller independent fashion showcase associated with Milk Studios. This could help switch things up in regards to which shows will happen at which locations. Will things remain a gigantic clusterfuck? Probably.
Third, and perhaps most importantly, NYFW is moving downtown, baby. The exact location has not been disclosed just yet, but this is a very good thing. Fact of the matter is, most of the off-site shows happen in and around Chelsea, Tribeca and the West Village to begin with. But with the mothership at Lincoln Center for most of the bigger names, the back and forth commute was a huge fucking pain in the ass, especially when you live in front of your computer like we do. Word on the street is that this new location will be an interim spot until the Hudson Yards opens the Culture Shed in 2017 near 30th Street.
With New York Fashion Week a little over a month out, one thing's for damn sure: SHIT'S ABOUT TO GET REAL.
