Italian retailer Slam Jam Socialism takes us into a hazy world with little to no color in its Winter 2014 editorial titled “The Purest White.”

Highlighting the latest collection from Polish brand UEG, the deceptively simple shoot exudes a futuristic, ethereal vibe that compliments the label’s forward-thinking philosophy quite well. Model Bruno Oenning Novodrorski is seen behind a soft white cloud donning an all-white uniform of Tyvek—a high-performance textile that is comprised of recycled materials. The lightweight, but extremely strong and warm, fabric adheres to UEG’s longstanding emphasis on eco-friendly goods that are as functional as they are unconventional.

Items like a puffer down jacket, fish-tail parka, and perforated button-up are executed in a clean, almost clinical manner, that avoids looking too plain with added symbols and text graphics.

Take a look at The Purest White editorial in the images below. You can pick up the featured UEG items today at Slam Jam Socialism’s online store.