If you find yourself in New York at 3 a.m. and need an art fix, there is only one place you can go. Last year, Ellie Rines opened 55 Gansevoort as a tiny storefront pop-up gallery to be "open 24/7 and an alternative to a white box." In a recent interview with Vulture, Rines talked a bit about the unique space and the kind of art that is shown there.
55 Gansevoort is a former elevator shaft, a history that Vulture says makes sense for Rines' "unconventional approach to the gallery model." "As a dealer, one of the best things I can provide is a new space for an artist to show in," says Rines. "I like the challenges and constraints within 55G, and the idea of having a 24/7 show is both exciting and daunting." The term most used for the type of shows at the gallery is "experimental," with past exhibitions including works by Leo Fitpatrick, Kayode Ojo, Rand Hardy, Aaron Aujla, and Dylan Bailey. "If it isn't an opportunity for the artist to show something new and something less commercial or to take a different direction, forget it," Rines added.
In describing the exhibition that opens tonight at 55 Gansevoort, titled "This American Life," artist Jeanette Hayes told Vulture that it is "a show that is a very true reflection of myself. I'm a hoarder of visuals, whether [they] be magazines, GIFs, IRL experiences, or even just thoughts." Hayes has taken three-years worth of footage and compiled a 30-minute video that will play in a continuous loop in the gallery's window.
"This American Life" opens tonight at 6 p.m. at 55 Gansevoort and runs through Jan. 5.