Stone Island's Latest Video Lookbook Is as High-Tech as the Actual Clothes

Stone Island releases its "Neo Lux" video campaign, highlighting key items from the Fall/Winter 2014 season.

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After releasing a series of visuals for its Fall/Winter 2014 collectionStone Island returns with yet another video lookbook for its current range.


Appropriately titled “Neo Lux,” the high-tech film underlines the brand’s re-imagined concept of contemporary luxury by emphasizing a formula of classic silhouettes, impeccable functionality, and state-of-the-art fabrics.

Over the course of a minute, we see the details of the collection highlighted through the use of next-level lighting and advanced 3D effects—resulting in a cutting-edge presentation of a line that is equally as innovative. Featured items include fishtail parkas, hooded cardigans, down jackets, and cotton overshirts, all of which were crafted with top-tier techno fabrics.

Take a look at the supplementary video above, and be sure to stop by Stone Island’s online store to shop its Fall/Winter 2014 collection.

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