Does Pharrell ever sleep? The singer-producer-designer-"The Voice" judge's creative agency i am OTHER, in collaboration with Uniqlo, just released a collection of 41 graphic T-shirts, hoodies, and hats.
The collaboration focuses on graphics of inspiring phrases that evoke the “proud to be different” message that runs through all of i am OTHER's endeavors. A bright assortment of T-shirts is emblazoned with phrases, like “The Same Is Lame,” “Unlike Any Other,” and “Think Other.” The phrases repeat throughout the collection and are rendered in interesting ways, like a gradient camo T-shirt, distorted by a bar across the middle, and a childlike font that is reminiscent of Where The Wild Things Are.
The collection continues Pharrell’s streak of spreading positivity, and, through repeated radio plays, “Happy”ness. The entire line is available now on Uniqlo’s website.