Market Week Recap: Norse Projects Spring/Summer 2015

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The outerwear game was strong at Capsule this year. With Spring/Summer on the mind, many brands opted in for lightweight jackets and shackets (shirt jackets are perfect for layering, bro), but nobody slaughtered the temperate and rainy months like Norse Projects. Their S/S 15 lineup is rife with breathable knits, super soft tees and perfectly lightweight rain gear, so you can probably just throw out/donate/sell your entire wardrobe and swap in this shit. I mean, Norse's new collection runs the entire spectrum of clothing and colors: Pops of radioactive orange and creamy beiges own a presence amongst the neutrals of the northern European summer, which fellow Danes Han Kjobenhavn taught us yesterday. Naturally, hidden amongst the reliably great staples that Norse always represents were a couple of discrete gems, like bomber jackets made of reindeer suede. Two things: 1. I didn't realize that could be a real, actual thing. Reindeer suede? Um, okay, shit, man. 2. It's so soft and buttery you could spread that shit on toast, hand to fucking god. It legit feels like it was handcrafted, fused and genetically modified in a laboratory by eccentric scientists strictly for the function of flexing on haters. Norse Projects knows that, and wants to drape your ass head-to-toe in S/S 15. Mission accomplished.

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