Despite how good it may feel to lay on the beach and bask in the sun all afternoon, sunbathing can get dangerous depending on whether or not you're wearing protection. In attempt to raise awareness and be rid of skin cancer, sunscreen brand Sol de Janeiro and Ogilvy Brazil have enlisted the help of a rather unexpected yet appropriate bunch: tattoo artists.

The sun care brand and ad agency launched an ingenious campaign, in which 450 tattoo artists have been trained to identify signs of skin cancer. A week after the instruction, the tattoo maestros-turned-diagnosticians checked more than 18,900 people for skin cancer. Apparently, some have even helped patrons spot earliest signs of the disease.

It's a pretty brilliant idea that should be implemented everywhere. Considering how much time a tattoo artist spends looking at peoples' skin on a daily basis, the extra training could potentially save lives.

Watch the video below for more details.

[via DesignTaxi]

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