Clearly we love to write about menswear, but goddamn, son. Someone at Paris-Sorbonne University just published their Master's thesis paper on one of the greatest online stores: Tres Bien Shop. Part of me wants to tell this dude to just turn down, but how can I? This is completely fucking insane, but also completely fucking incredible. As someone who writes about menswear for a living, I get pretty winded around the 1000 word mark, so really I'm just impressed that anyone can write about a single online store for 60 pages. Le Dawgie, what did your professor say when you pitched them this shit? What did he/she say when they saw a million pictures of Sune? Can you translate this into English real quick though? Unfortunately (or fortunately, depending on how much work you've got to get done today), none of us here speak French, so we can't even read this.
Originally published on Four Pins