Notable Co-sign: Method Man, Redman, Mobb Deep, Eric Sermon
Mic Check: "I went from Helly Hansen to mini-mansions." –Mase on Brandy's "Top of the World"
The Nordic man that founded the eponymous Helly Hansen in 1877 probably never thought that his brand's HH logo would flood the streets in the '90s, but such is the magic of hip-hop style. Hip-hop fans and rappers in colder climates recognized the brand's quality and ability to stave off Jack Frost, so it only made sense to rock these in all types of brick weather.