There are some things in life you watch flourish as time goes by. You stare at them with googly eyes and whisper a multitude of “I love yous” until they grow up to become beautiful and mature, filling you with much pride. Then they seem like they’re completely useless until you breath new life into them, making them your go-to for a few more years. Wait, you thought we were talking about children? No, no, no. We’re talking about denim.

Your denim goes through a lot. Especially the pairs that get multiple, if not all the wears throughout your week. And while you may give them a good beating throughout their rough and tumble lifetime, they still deserve lots of tender love and care. That’s why you need to take the right precautions to make sure you and your denim live a long, fulfilling life together.