Era: Streetwear 2Day
"From a design standpoint, this shirt is, aesthetically-speaking, not 100% my cup of tea. But it couldn’t better visualize all the inspirations that went into streetwear. Right in your face, you got sneaker culture, sport culture, hip-hop culture. You got the art and illustration from Tribe. You got 'Keep Bouncin',' which is the quote from Tribe Called Quest. You got Micheal Jordan in the slam dunk contest, so you got the sport element. You got him rocking IIIs, which is the sneaker concept. It’s an all-over print, which is indicative of the street culture that was happening at this time in terms of the trend. Every inspirational trend that was happening in street culture put into a blender and came out on a shirt and this is that shirt. Whether you love it or not is one thing, but it says it all.
"This shirt could have been sued by four or five different entities. Tribe could have sued them, their record label could've sued them, MJ could've sued them, Nike could've sued them, Brand Jordan could've sued them. ESPN could've sued them, I think Gatorade could've sued them, the NBA could've sued them. They should have gotten eight cease and desist from this T-shirt.
"I always said to myself if I don’t get one cease and desist a year for Staple, I’m not doing something right. I wanted to get sued every year and I was doing well for a whole stretch when I just kept getting sued. But Staple is now at a point where it’s too dangerous to get sued now. But back in the day it was cool to get a cease and desist every year.
"It meant you were not giving a fuck and it showed moreso that you were getting the attention of the people you were trying to bother. I remember I did a Hummer shirt, a play on Hummer, and got a cease and desist from GM the parent company for Hummer. I was like, 'That’s so crazy! Some motherfucker from General Motor was looking at a staple shirt.' I was so happy about that."