Brixton lookbook videos often depict people skating, road trips, or some surfing scenes going down on some beach paradise. However, the Holiday 2013 video takes a whole different route from its regular production storylines.

Borrowing something straight out of a Hollywood script, three gunslingers take to the open field at high noon (we assume, since that’s the way these things tend to go) to see who has the quickest draw. No clue what they’re fighting for, but if we had to guess, it could possibly be for the awesome ponchos Brixton offering up this season. It’s just straight stone cold faces checking on who flinches first, and the cold-weather gear each dude is wearing. We only wish we were as fast on the trigger as these dudes when ordering limited items online before they sell out. 

[via Brixton]