After a string of successful collaborations with the likes of Norse Projects, R. Newbold, and Soulland, Goodhood is finally branching out on its own. The London-based store is starting its own in-house line GOODS which will be hitting shelves soon.

The shop always goes above and beyond when it comes to lookbooks and other visuals, and this one isn’t any different. It has recruited yo-yo champion CJ Garner to pull off a couple tricks while previewing the upcoming pieces. From the looks of things, you can expect some five-panels, tie-dye tees and shorts, and some cool socks. For the rest, keep your eyes on the Goodhood website August 14 when the collection drops.

[via RadCollector]