Brands come and go, that's why it's important to make a strong first impression. Lumieres is the creation of Kai Nguyen, a 17-year-old designer who is making steps towards getting his feet wet in the fashion game.

For his first collection, the young designer called upon the King of the Youth, Ian Connor, to model his line of graphic shirts and sweatshirts that read, "He who is brave is free." That's a fitting declaration for Kai Visual, and his clothes look to ensure a following with his American Flag-draped garments and smokey visuals that accompany them.

Will this be the next hype brand? If you're interested in the clothes, follow Kai on Twitter to get a chance to win the complete collection that drops on July 20.