29. Christopher Williams

Conceptual artist/photographer Christopher Williams works to unpack the ostensibly simple commercial image in a number of ways—for example, titling, which at times becomes a lengthy history more than a succinct summation, as well as the "opening" of various frames to reveal the interior systems of the image-making process. In the case of Williams' Cutaway model Nikon... (2008), viewers are able to peek (ever so slightly) into the physical mechanics of image-making. In his other works, such as the Kodak Three Point Reflection Guide series (2005), Williams exposes the conventions of commercial color and what is usually hidden to the typical consumer.

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Above: Kodak Three Point Reflection Guide, © 1968 Eastman Kodak Company, 1968. (Miko laughing), Vancouver, B.C., April 6, 2005, 2005