From The College Dropout to Yeezus, Kanye's style has gone from pastel rugby shirts and backpacks to leather black jeans and custom Givenchy kilts. In the course of his extensive career, he's garnered a lot of criticism, praise, and name-dropped an incredible amount of brands—75 to be exact.
We pored over his discography and lengthy list of guest spots to track exactly how many verses show love for the likes of luxury brands Gucci and Hermès to streetwear shout-outs like Diamond Supply Co., LRG, and his unreleased line, Pastelle. The brand the Louis Vuitton Don reps the most? Read on to find out. We're taking you from pink Polos to Margiela jackets as we break down, in alphabetical order, The Complete History of Kanye West's Brand References.
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adidas
Air Jordan
Alexander Wang
American Apparel
Balmain
Bape
Cartier
Céline
Chloé
Christian Dior, Dior Homme
Christian Louboutin
Dolce & Gabbana
Fendi
Gap, Banana Republic, Old Navy
Giuseppe Zanotti, Manolo Blahnik
Givenchy
Goyard
Gucci
Hedi Slimane
Hermes
Jeremy Scott
Jimmy Choo
Lanvin
Louis Vuitton
LRG
Maison Martin Margiela
Marc Jacobs
MCM
Nike
Nike Air Yeezy
Pastelle
Phillip Lim 3.1
Polo Ralph Lauren
Prada
Pyrex, Just Don, and Diamond Supply Co.
Ray-Ban
Reebok
Rocawear
Rolex
Sean John
Timberland
Vera Wang
Versace
Viktor & Rolf
Yves St. Laurent
Additional Brands
Armani
Total mentions: 2
Lyric: "Hit the track, get the C.R.E.A.M., same story, yo / Trick that on Armani Emporium / It's more important, though"
Song: "I Still Love H.E.R. feat. Kanye West"
Album: Teriyaki Boyz' Serious Japanese
Lyric: "You just look stupid to be ignorin' the DeLorean / Parked in front of Armani Emporium"
Song: "Diamonds (Remix) feat. Kanye West"
Album: Unapologetic
Bulgari
Total mentions: 1
Lyric: "It's ironic and whatnot / How I put no ice on the Bulgari watch"
Song: "A Million and One"
Album: The Graduate Mixtape
Coogi
Total mentions: 2
Lyric: "You sweat her and I ain't talkin 'bout Coogi"
Song: "Gone"
Album: Late Registration
Lyric: "Stuntin' in our high-top Louies, shorts is the Coogis"
Song: "Runaway Love (Remix)"
Album: G.O.O.D. Fridays
Fossil
Total mentions: 1
Lyric: "Shorty got a man watch, wrist look colossal / I admit my first watch was a Fossil"
Song: "See Me Now"
Album: My Beautiful Dark Twisted Fantasy
Hugo Boss
Total mentions: 1
Lyric: "The fur is Hermès, shit that you don't floss / The Goyard so hard man, I'm Hugo's boss"
Song: "The Glory"
Album: Graduation
Iceberg
Total mentions: 1
Lyric: "It's the Hard Knock Life Tour, sellout / Picture us in the mall, coppin' Iceberg and yell out 'Jigga'"
Song: "Big Brother"
Album: Graduation
Karl Lagerfeld
Total mentions: 1
Lyric: "I just took your whole life and redesigned it / I think I'm Marc Jacobs, I think I'm Lagerfeld"
Song: "Blazin'"
Album: Nicki Minaj's Pink Friday
Sergio Tacchini
Total mentions: 1
Lyric: "End up at Marni, Giorgi, and service from Sergio Tacchini"
Song: "See Me Now"
Album: My Beautiful Dark Twisted Fantasy
Starter
Total mentions: 1
Lyric: "But as a shorty I looked up to the dopeman / Only adult man I knew that wasn't broke, man / Flicking Starter coats, man / Man, you don't know, man"
Song: "We Don't Care"
Album: The College Dropout
Additional Women's Brands
Frankie B
Total mentions: 1
Lyric: "OK fair enough, the streets is flarin' up / 'cause they want gun talk, or I don't wear enough / baggy clothes, Reeboks, or Adidas"
Song: "Everything I Am"
Album: Graduation
Forever 21
Total mentions: 1
Lyric: "Rock Forever 21 but just turned thirty"
Song: "Bound 2"
Album: Yeezus
Marni
Total mentions: 1
Lyric: "End up at Marni, Giorgi, and service from Sergio Tacchini"
Song: "See Me Now"
Album: My Beautiful Dark Twisted Fantasy
Oscar de la Renta
Total mentions: 1
Lyric: "What party is we goin’ to on Oscar day / 'specially if she can’t get that dress from Oscar de / La Renta, they wouldn’t rent her they couldn’t take the shame"
Song: "Hell of a Life"
Album: My Beautiful Dark Twisted Fantasy
Stella McCartney
Total mentions: 1
Lyric: "She ain't no hoodrat, she ain't gotta prove that / I peep the McCartneys, Stella got her groove back"
Song: "Throw Some D's (Remix)"
Album: Can't Tell Me Nothing Mixtape
Tom Binns
Total mentions: 1
Lyric: "Photo shoot at my crib, let's exchange angles / Rocking nothing but them Tom Binns bangles"
Song: "Eyes Closed"
Album: Eyes Closed Mixtape
Ugg
Total mentions: 1
Lyric: "Now is it just me, or do them Uggs / Have girls be lookin' like sheepskin rugs"
Song: "Gettin' It In"
Album: Jadakiss' Kiss of Death