Secure your spot while tickets last!
We've ranked the Best Japanese Brands Of All Time, but that doesn't mean that aren't any new kids on the block worth paying attention to. Trends move much faster in Japan than here, and the manufacturing processes often mean the prices are high and the goods are super exclusive.
You might be up on visvim, White Mountaineering, and TheSoloist, but you need to know about these up-and-comers too. We rounded up 10 New Japanese Brands Hypebeasts Haven't Ruined Yet, so you can stay ahead of the game before the laggards catch on.