Every great sports franchise has a look, something that allows the club to transcend player changes and the on-going coaching carousel to keep fans connected generation after generation. Success hinges on traditions—those dealing with wins most important—which for an identity that connects team to audience and binds those fans in common adoration.

Whether on the baseball diamond, gridiron, hardwood, or rink, logos play an important roll in America's sporting history.The icons give voice to local traditions, team history, or (in some cases) the whims of owners past and present. Looking across the college and professional ranks, presented here are the finest examples of graphic design geared to team pursuits. Some are created by noted designers, others by ambitious amateurs. However, in all cases the tone fits the bill and the resulting logos have stood the test of time—even if the team's represented have not. 

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