Roots: Founded by Shinya Hasegawa in Brooklyn, NY in 2011.

Battenwear may not immediately come to mind when you think of surf brands, but this niche brand was created by a surfer for fellow surfers. Using 1960s to 1980s surf and outdoor gear as inspiration, Shinya Hasegawa founded the brand after he was unable to find clothing that could keep up with his traveling up and down the East Coast attempting to surf year-round.

Hasegawa's focus remains on providing quality clothes for dudes who are so dedicated to surfing that the sport spills over and defines them in their day-to-day life. With clothes that stand out with vibrant patterns and colors, Battenwear is set to blast off from cult favorite to beachbum mainstay.