Rapper Lupe Fiasco has been named the creative director of a new wellness app named Higi (rhymes with Ziggy). The application calculates a Klout-like score that uses information about the body, like blood pressure and weight, as well as social interaction and community involvement. There is also a photo tagging feature akin to other social networking platforms that allows users to upload pictures of their food. However the app also finds its caloric content of food that's pictured and offers ways to burn it off.
“The dope part about this, other than just being creative director, is adding value to this company because it adds value to the world,” the Chicago MC said to Billboard.
[via Billboard]
