The recent Expedia ad campaigns have been killing it lately. Most recently, Ogilvy designed posters for the brand that cleverly make use of discarded luggage tags. Expanding on what has become an iconic design for traveling worldwide, they've used a minimal layout of two tags and an Expedia stamp to inspire ideas [and desires to] travel. Campaigns like these remind us how to effectively communicate a message and sell an idea to get out and explore the world (with Expedia's help, of course).

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[via ItsNiceThat]