Tender Co. makes really nice, really quirky stuff. Take this Shetland wool sweater for example. The yarn isn’t dyed, but rather the natural color of the sheep’s wool. Tell your granola friends and they’ll be thrilled that it’s all natural. Tell your fashion friends and they’ll love it because it’s beautifully made while still having a sense of humor. Tell you grandpa and he’ll be like, “Who the fuck cares? My cardigan cost 3.99 and I’ve had it for 15 years. You look like a sadder Charlie Brown in that thing.”